The free AI visibility audit is a blind test of whether AI search recommends your business. It asks 25 real buyer questions for your trade and area, with your name stripped out, records the answers before they're judged, and shows you how often AI names you, how often it names your competitors, and the local questions customers are asking. You're placed on a six-level ladder from Invisible to Leader, and a link to your report is in your email about three minutes after you ask. Free, honest, no obligation.
Does AI recommend your business? Find out for free
Why it matters now
A growing share of searches never reach a results page. Someone asks an AI assistant for a plumber, an accountant or a garden centre near them, gets a short list of names, and rings one. If your business isn't on that list, the enquiry never existed as far as you're concerned.
AI tools don't pick the biggest business or the one with the most expensive website. They build answers from businesses with clear, credible, consistent information across the web: a complete Google Business Profile, details that match everywhere, content that answers the questions people ask, and real reviews. Most small businesses have never checked what AI says about them. This audit does.
It's a blind test, on purpose
Ask an AI tool whether your business is any good and it will say yes. Customers don't ask that way. They ask "who should I use for X in Tiverton?" with no name in the question. We ask it the way customers do, and we record the answers before anyone looks at whether they're good news.
It measures competitors too
Knowing you were named twice means little on its own. Knowing the firm down the road was named eighteen times tells you exactly what the gap is.
It's evidence, not an impression
Every probe puts a real question to Perplexity or Gemini, records the full answer, notes whether you were named, and stores the cited source with a timestamp. You can open the evidence section and look at any result. Google AI Overviews are personalised to each searcher and can't be reproduced, so they're offered as a sense-check link beside each question rather than put on the report as proof.
It shows you the questions
The local questions customers are asking AI are the questions your website and your content should be answering. The audit hands you that list.
The six-level ladder
Every business lands on one of these. Most land on the first two.
LEVEL 1
Invisible
AI never names you. It can't find enough about you to recommend you.
LEVEL 2
Trace
Named rarely, usually by accident rather than on merit.
LEVEL 3
Emerging
Named for some questions, but behind your competitors.
LEVEL 4
Contender
Regularly in the answer, not yet first.
LEVEL 5
Established
Consistently recommended for your trade and area.
LEVEL 6
Leader
Recommended first. The name AI gives before any other.
How the audit works
Four steps, and you only do the first.
Step 1
Tell us about your business
Your business name, what you do and where. A couple of minutes in the form above.
Step 2
We build 25 buyer questions
Real questions customers ask AI for your trade and your area, with your name stripped out so the test is blind.
Step 3
We run and record the answers
Every answer is captured before it's judged, so the result can't be nudged. We count who gets named, and how often.
Step 4
You get your position
About three minutes later, a link to your report is in your email: where you sit on the ladder, how often competitors are named, and the questions you could be the answer to.
Found out you're Invisible? That's the normal result, and it's fixable.
AI visibility comes from the same foundations as good SEO, done carefully, plus content that answers the questions people ask. Our SEO plan puts the foundations in place from £199 a month plus VAT, and the content plan publishes the weekly, answer-first content that gets you cited, with this audit built in so you can watch the ladder change. AI search optimisation → Content for search and AI →
Which free report do I need?
Both are free. They answer different questions.
Digital snapshot
The broad view: your Google presence, social, website, SEO and AI visibility, each graded A to F and scored out of 100, with findings and next steps. Start here if you're not sure where to start.
Free AI visibility audit
One question, answered properly: does AI recommend you, and who does it recommend instead? Start here if AI search is what's worrying you.
This page
Before you get in touch
The things people usually ask first.
Is the AI visibility audit really free?
Yes. Free, honest and with no obligation. We offer it because most business owners have never seen how AI tools describe them, and the result starts a useful conversation whether or not you ever work with us.
What is an AI visibility audit?
A test of whether AI tools recommend your business when someone asks for one like it. Ours is a blind test: 25 real buyer questions for your trade and area, with your business name stripped out so the AI isn't prompted towards you. The answers are recorded before they're judged, then we count how often you're named, how often competitors are named, and place you on a six-level ladder from Invisible to Leader.
Why is it a blind test?
If you ask an AI tool "is MidDevon Digital good?" it will happily say yes. That tells you nothing. Real customers ask "who should I use for a website in Exeter?" without your name in the question. The blind test asks it the way customers do, and records the answer before anyone decides whether it's good news.
What do I get?
A link to your report, sent to your email. It shows your position on the ladder, how often AI named you across the 25 questions, how often it named each competitor, and the local questions your customers are asking that you could be the answer to.
How long does it take?
About three minutes. Fill in the form, the audit runs the 25 questions, and a link to your report lands in your email. No waiting days for someone to get round to it.
Which AI tools do you test?
The audit probes Perplexity and Gemini. Both search the live web, cite their sources and give the same answer to the same question, which is what makes a result usable as evidence. Google AI Overviews and AI Mode are a secondary check: every question in your report has a "Check on Google AI" link, but Google personalises those answers to your account, location and search history, so two people asking the same question at the same moment can get different results. Live results also shift as pages get indexed. The recorded probes in your report are the source of truth.
I checked Google and didn't see myself. Is the report wrong?
No. The two things measure different surfaces. The report records real questions put to Perplexity and Gemini, with the full answer, the cited source and a timestamp stored so you can open any result and see it. Google AI Overviews are personalised to each searcher and can't be reproduced, so we don't put them on the report as evidence. If you appear in Google's AI answers, that's a bonus; if you don't, it doesn't contradict what the report shows. The signals that earn citations on Perplexity and Gemini are the same ones Google reads, so building the one builds the other.
What does "mentioned" mean in the report?
A real question was put to Perplexity or Gemini, the kind a prospective customer would ask, and the AI's answer included your business or your content as a cited source. The full question, the full answer, the cited page and the time it was recorded are all kept in the report's evidence section.
What happens if I'm Invisible?
Most businesses are, and it isn't a judgement on the business. It means AI tools can't find enough clear, consistent, credible information about you to recommend you. That's fixable: it's what our SEO plan's foundations and the content plan are for. We'll tell you which, and in what order.
What happens after the audit?
Nothing, unless you want it to. You keep the results. If you'd like to talk them through, Peter will happily do that on a free discovery call, and if the honest answer is that AI visibility isn't where your money should go yet, he'll say so.
Will you share my details?
No. Your details are used only to run and send your audit. No newsletters, nothing passed to third parties.
Ready when you are
Ring, email or book a call. The first conversation is free, and you'll get a straight answer.
