Get found by the customers already searching for you

Local SEO with MidDevon Digital starts at £95 plus VAT a month for the Source plan, with Current at £195 and River at £295, each adding more monitoring and active work. Every plan begins with a one-off setup of £149 plus VAT, which is waived if you pay quarterly. Everything runs on a rolling agreement with no long-term contract. Across the UK, small business SEO typically runs from around £95 to £1,000 a month depending on how competitive your market is.

Usually it is one of four things: Google has not indexed your site properly, you are targeting terms too broad to rank for, your content is too thin for Google to understand what you do, or your local signals are missing so Google does not connect your business to your area. A free audit will tell you which applies to your site, and whether it is a quick fix or a longer piece of work. Missing local signals are the most common cause for Devon trades and service businesses.

Most Devon businesses see meaningful movement within three to six months, building from there. Local SEO tends to move faster than national work because competition for local terms is lower: ranking for "plumber in Cullompton" is a far smaller job than ranking for "plumber" nationally. Some things shift within weeks, particularly Google Business Profile improvements. Anyone promising first-page rankings in 30 days is either misleading you or using techniques that risk your site.

For most local businesses, yes, but not for all, and we will say so if we think it is not. SEO works well when people actively search for what you do, which is the case for plumbers, builders, accountants and cleaning companies across Devon who have customers typing their service into Google every day. It works less well if your business runs almost entirely on referrals, or if what you sell is so specialist that hardly anyone searches for it.

Yes, you can do some of it yourself, and it is worth doing. Keeping your Google Business Profile complete and active, answering reviews, adding photos and writing honest content about what you do are all within reach of most business owners, and they make a real difference to your local visibility. Where it gets harder is the technical side: schema markup, Core Web Vitals, crawl issues, citation consistency, and working out which keywords are actually worth chasing rather than the obvious ones everybody targets. The other consideration is time. Doing it properly is a few hours every month, every month, and for most people that is the bit that quietly stops happening.

Local signals are the pieces of information that tell Google and AI tools where your business operates and how relevant it is to a nearby search: your Google Business Profile, consistent name, address and phone number across the web, local citations, reviews, and content that mentions the areas you serve. Strong, consistent local signals are what get a Devon business into the map pack and named in AI recommendations. Inconsistent or missing ones are the most common reason a local business stays invisible.

The map pack, the three businesses shown on a map above the normal results, is decided mainly on relevance, distance and prominence: how well your profile matches the search, how close you are to the searcher, and how well known and reviewed you are. You cannot change where you are, but accurate categories, a full services list, regular posts, fresh photos and consistent reviews all feed the other two. This is why active Google Business Profile management comes with the Current and River plans.

SEO gets your website ranking in traditional Google and Bing results. GEO, Generative Engine Optimisation, gets your business named when someone asks an AI tool like ChatGPT or Perplexity for a recommendation. AEO, Answer Engine Optimisation, structures your content so it can be lifted out as a direct answer in featured snippets, voice results and AI summaries. The three overlap heavily, so clear, well-structured content with accurate business details and solid technical foundations serves all of them at once. We build for all three as standard.

Be credible and consistent: structured content, schema markup that explains what you do, business details that match everywhere online, an active Google Business Profile, and genuine reviews. Thin content, inconsistent contact details or missing structured data make you effectively invisible to AI tools. The River plan includes AI results tracking so you can see where you currently appear, and we offer a free AI Visibility Audit if you would rather check before committing.

Yes, though what it involves has widened. AI tools do not invent their answers, they pull from websites, business listings and other sources they consider credible, so a business with well-structured content and consistent details is more likely to be the one they name. The businesses losing out are not the ones doing SEO, they are the ones who never started and are now invisible in traditional search and AI answers at the same time.

We keep watch over your visibility and act on it: tracking your keywords, keeping your key pages and meta data in order, and reporting back each month in plain English. Current and River add citations, backlink monitoring and active Google Business Profile management, and River adds AI results tracking, local pack monitoring and finding new backlink opportunities. Bigger one-off jobs, like a new set of location pages, are quoted separately so you only pay for them when you need them.

No. MidDevon Digital works on a rolling agreement with 30 days' notice to stop. Paying quarterly simply waives your one-off setup fee and bills every three months, it does not tie you in beyond that. Most UK agencies lock clients in for six to twelve months. We never have, because results should be what keeps you with us, not a contract.

No, and be wary of anyone who does. Google uses hundreds of ranking factors and many sit outside any agency's control. What we commit to is consistent, above-board work every month, honest reporting on what has moved and what has not, and a strategy built around your business and your part of Devon. A guaranteed number one spot usually means either a keyword nobody searches for, or techniques that risk your site.

You get a monthly report in plain English showing what was done, how your rankings have moved, how much traffic came in and where from, and what is planned next. Rankings are only part of it, though: the numbers that matter are enquiries, calls and form submissions, so we track those too, including how many people found you through your Google Business Profile and clicked to call. If the work is not producing anything after a fair run, we will tell you.