AI content for Devon and the South West
When customers ask AI who to use, make sure it's you.
Authoritative, citable content that gets your business found, quoted and recommended by Google, ChatGPT and the tools your customers now ask for answers. Written for you, published consistently, no writing on your part.
Built for AI search · Brand-built visuals · No long-term contract
THE SHIFT
Search has changed. Being findable now means being cited
People still use Google, but more and more searches now happen inside tools like ChatGPT, Perplexity and Google's AI overviews. Someone asks a question and gets a direct answer, often a recommendation, without visiting a single website.
Those answers are built from businesses that publish clear, credible, well-structured content and get mentioned consistently. AI decides which businesses to name. If yours is not publishing that kind of content, you are unlikely to be the one it recommends when a customer is deciding who to use.
900M+
weekly ChatGPT users
40%+
of UK searches now show AI overviews
48%
of UK adults use AI tools to find information
60%
of Google searches end without a click
How you get cited
Content engineered for AI to trust and quote
Getting recommended by AI is not luck. It comes from content built the way these systems read. Every piece we publish is built on the same five principles.
Answer-first
Each piece opens with a clear, direct answer AI can lift straight into a response.
Entity clarity
Consistent naming and definitions so AI understands exactly who you are and what you do.
Authority signals
Real expertise, evidence and depth, not keyword-stuffed filler, so you are worth citing.
Structured content
Clear headings, sections and schema so AI can read, extract and reuse your content.
Consistency
Published week after week. Regular, credible activity is what builds trust and relevance over time.
It starts with your DNA
The foundation everything is built on
Before a word is published, we build your Content DNA and Visual DNA together with you: a strategic blueprint that makes every piece sound and look like your business, not generic AI.
Content DNA
The blueprint for your words: your mission, audience and positioning, your voice, tone and language rules (proper British English, no jargon), the themes you want to own, your keywords and proof points, and a clear content structure. Every blog and post is written to it.
Visual DNA
The blueprint for your images: built from your real brand palette, typography and style, so every image uses your actual colours and looks like it belongs to you. Sized for blog and social, ready to use.
Agreed and approved with you at the start, including the core themes your content will own.
This is your one-off setup, £150 plus VAT, and it is where the quality comes from.
Range, not repetition
Six blog formats, rotated for variety
To keep your content engaging, posts rotate through six proven formats, each guided by your Content DNA. Your blog reads like a considered programme, not the same article rewritten every week.
How-to guide
Step-by-step and practical.
900 to 1,200 words
Listicle
Clear, scannable rundowns.
600 to 800 words
Trend roundup
Recent developments explained simply.
600 to 800 words
Spotlight
One topic explored in depth.
800 to 1,000 words
Practical playbook
Walk-throughs with real, usable tactics.
900 to 1,200 words
Deep-dive analysis
The fuller picture on a subject that matters.
900 to 1,200 words
Why this is not generic AI content
Built to your standards, not churned out
Both your words and your images follow firm rules set during setup. The result is content you can put your name to without a second thought.
Your words
Proper British English, in your voice
A clear, readable structure
Never invents statistics or results
Never fabricates testimonials
Never name-drops competitors
Your images
Built from your real brand colours
Your typography and style
Held to strict visual standards
None of the tell-tale AI-image glitches
Sized and ready for blog and social
What you receive
Consistent, premium content every week
One in-depth blog post, a week of social posts across Facebook, X and LinkedIn, and Google Business Profile updates, each with an original brand-built image. Over a year, more than 900 pieces of original, on-brand content, all done for you.
52
blog posts a year
900+
pieces of content a year
Weekly
blog, social and profile updates
0
words you have to write
Start here
See how AI describes your business today
Our free AI Visibility Audit is an honest, no-obligation snapshot of whether AI search actually recommends your business. It is a blind test: 25 real buyer questions, your name stripped out, answers frozen before they are judged. It shows how often AI names you, how often it names competitors, and the local questions your customers are asking, then places you on a simple ladder.
Invisible
not showing up
Trace
faint mentions
Emerging
registers
Contender
in the running
Established
reliably named
Leader
recommended first
Pricing
Simple, honest pricing
One managed service, no long-term contract. Premium brand-built images included as standard.
Standalone
£349+VAT / month
The full content service on its own
Weekly blog and social content
Brand-built images included
Built for AI visibility
With an SEO plan
£295+VAT / month
Paired with any SEO plan for a complete visibility strategy.
Everything in the standalone service
SEO gets you ranking, content gets you cited
A one-off £150 +VAT setup fee applies to all new sign-ups. Rolling agreement, cancel with 30 days' notice.
COMMON QUESTIONS
Good to know
The questions we get asked most, answered honestly. If yours is not here, ring Peter on 01392 346700.
How does content help my business get found and recommended by AI?
AI tools like ChatGPT, Perplexity and Google's AI overviews build their answers from businesses that publish clear, credible, well-structured content and are mentioned consistently across the web. MidDevon Digital's content service publishes exactly that: authoritative, citable content written around what your customers actually ask, structured so AI can read and quote it, and backed by consistent activity and accurate local details. Over time that makes your business one AI understands, trusts and names when someone in Devon or the wider South West asks for a recommendation.
How much does the content service cost?
MidDevon Digital's content service is £349 plus VAT a month on its own, or £295 plus VAT a month when paired with an SEO plan, with a one-off setup fee of £150. There is no long-term contract and you can cancel with 30 days' notice. That covers a weekly blog post, social content across Facebook, X and LinkedIn, Google Business Profile updates, and brand-built images included as standard, more than 900 pieces of content across a year, all done for you.
Will the content actually sound like my business, or is it generic AI writing?
It sounds like your business, not generic AI copy. Before anything is published, MidDevon Digital builds your Content DNA, a lasting profile of your tone, expertise, services, language rules and focus areas, and every piece is written to it, then quality-checked and edited by a person before it reaches you. It is written in proper British English and your own voice. AI is used for research and drafting, but the standard is content you are happy to put your name to. If you ever want to shift the tone or emphasis, your Content DNA updates and the next piece follows suit.
Can this help my business get found in local searches across Devon?
Yes. Local visibility is built into the service from the start. Content is planned around your services, your location and what customers in your area are actually searching for, and it works alongside regular Google Business Profile updates and consistent business details, the local signals that Google and AI tools rely on to connect a business to its area. Whether you are in Exeter, Cullompton, Tiverton or further across the South West, the aim is to make your business the one that shows up when someone nearby is looking for what you do.
How is this different from hiring a freelance writer or using ChatGPT myself?
The difference is that this is a managed system, not a tool or a single writer. A freelancer is one person who can disappear, and using ChatGPT yourself means fragile results that change every time and hours of your time editing. MidDevon Digital's content service combines a strategic content plan, your Content DNA and Visual DNA that keep tone, quality and look consistent, human editing on every post, and brand-built images, all published for you week after week. It removes content from your to-do list rather than adding to it.
How long before I see results from AI content?
Most businesses start to notice improvements in visibility and enquiry quality within three to six months, with stronger results building from there. Content is a long-term asset rather than a quick win: the more consistently you publish credible, well-structured content, the more search engines and AI tools trust and reference you. Anyone promising instant AI visibility is overselling it. What makes the difference is showing up every week, which is exactly what this service is built to do.
What do I actually receive each week, and how much of my time does it take?
Each week you receive one in-depth, researched blog post, a set of social posts across Facebook, X and LinkedIn, and Google Business Profile updates, each with an original brand-built image, over 900 pieces of content across a year. Your time involvement is minimal: the content is delivered ready to use, and most clients spend only a few minutes reviewing it if they wish. Peter handles the strategy, the setup and the ongoing quality personally, so nothing lands on you.
How do I get started, and can I see where my business stands first?
The best place to start is a free AI Visibility Audit from MidDevon Digital, which shows how visible your business currently is to AI search, the gap between what you do and how AI describes you, and how you compare to competitors. There is no obligation and no jargon. If the audit shows gaps worth closing, the content service is the plan that closes them. You can request your audit online or talk it through with Peter on 01392 346700.
LET'S TALK
See where you stand today
Start with a free AI visibility audit, or talk it through with Peter on
01392 346700.
Free AI visibility audit
Find out whether AI tools currently know your business exists, and what would change that.
Book a discovery call
A relaxed 30-minute call to talk through your business and what you are trying to achieve.

